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MGT301 Assignment No1 solution 2023
Solution:-
Q1: The social marketing idea is the
marketing concept portrayed in the aforementioned situation. In addition to
meeting client requirements and wants, the societal marketing idea also takes
the long-term welfare of society and the environment into account. In this
instance, the automaker decides to spend in research and development to create
and market electric cars (EVs) in recognition of the growing concern for
environmental sustainability. The business is integrating its marketing
initiatives with the welfare of society and the environment by focusing on
eco-aware clients who want ecologically friendly transportation.
Q2: A change in customer preferences and
the formation of a new demand are the demand situations portrayed in the
scenario above. Electric vehicles (EVs) are becoming more and more popular as
environmental sustainability becomes a bigger issue. This demand results from
customers' desire to lessen their carbon footprint and choose more ecologically
friendly modes of transportation. The automaker notices this change in consumer
preferences and reacts by putting money into R&D to fulfil the growing
demand for EVs.
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